Overstrand Tourism stand at Indaba
This is the first year that Overstrand Municipality has a separate stand
In the past Overstrand was allocated a small desk on Wesgro stand. This Overstrand presence is to market the destination and its offerings.
As in the past Overstrand Tourism was represented by the tourism officials and Tourism Mayoral Committee members. Insights and learnings are incorporated into plans and strategies. Any business wanting to attend Indaba can do so - as a product or a collective.
Overstrand Executive Mayor, Dr Annelie Rabie, attended the 2023 Africa’s Travel Indaba and says she is delighted by the interest that delegates from all over the world are showing in our region at the trade show.
The Overstrand Tourism stall is popular and they have a steady flow of tour operators and travel agents asking many questions about attractions and activities.
They were thrilled to meet Richard Quest, CNN International journalist, and presenter at the Overstrand Tourism stall.
Overstrand - well represented
Another first is that Dr Annelie Rabie in her capacity as Executive Mayor and Chair of the Tourism Portfolio will be accompanying Municipal Manager Dean O’Neill, Overstrand Tourism Manager Frieda Lloyd, and Gansbaai Tourism’s Glenda Kitley this time round.
Marine Dynamics is part of Cape Country Routes and The Marine Hotel and White Shark Projects are part of the African Travel and Tourism Association, Mosaic is part of Inspirational Places and Coot Club is part of Classic Portfolio, Nydia Carelse applied to be part of the Hidden Gems SA Tourism stand. Grootbos and SA Forest Adventures have their own stands. Also at the Indaba were Annamarie Sales of Pottingshed Guesthouse, Charl de Kock of Whale Coast Hotel, Madeleine Smuts of The Windsor, Alta Pretorius of Hermanus Business Chamber and Jeanette du Toit of the Hermanus Whale Festival.
The plan is to see how a more extensive group of stakeholders can be taken to Indaba in 2024. The organisation of a travel show attendance is a job on its own.
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What is the Africa Travel Indaba?
Africa’s Travel Indaba is an iconic African leisure trade show, owned by South African Tourism, with the specific objective of creating market access for our vast array of African leisure tourism Products.
Africa’s Travel Indaba is a 3-day trade show preceded by a dedicated Business Opportunity Networking Day (BONDay) which seeks to create a platform for thought leadership, knowledge sharing and obtaining the latest in global trends and local insights. The BONDay programme is developed in close collaboration with global tourism organisations, continental experts as well as industry associations.
The trade show exists to provide the ideal platform for African tourism exhibitors to showcase their offerings to international and local buyers, destination marketing companies and leisure tourism services partners. It is the most formidable platform on the continent for you to meet face-to-face with the most influential buyers in the world, and to gain access to Africa’s excellence and its endless possibilities. These are the business opportunities and quality connections that will shape Africa’s tomorrow.
The trade show takes place in the Host Province of KwaZulu –Natal, synonymous with its warm and inviting coastline and friendly beaches, safari parks, rolling green hills and its vast sugar cane and banana plantations.
It also has a rich history and its battlefields, and the Nelson Mandela capture site are some of its popular tourist attractions. KwaZulu-Natal is renowned for its two World Heritage Sites – the Ukhahlamba Drakensberg Park and the Greater St Lucia Wetland Area.
The City of Durban will play host to Africa’s Travel Indaba, where delegates can look forward to vibrant spice markets, authentic Zulu culture, and a vibrant cityscape and nightlife, with the Inkosi Albert Luthuli International Convention Centre as the world-class Host Venue for the show.
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